Have a clear call to action
Nevertheless, you must not forget to make it clear in your script the actions that you expect your audience to take immediately after watching your explainer videos. They may either, download a demo or an eBook, share your website on the social media platform or any other act towards this cause. Make sure you give a call to action that is clear and conscience. Avoid making more than two or three calls to action in the same video. One video should have one call to action to make the content straightforward and clear.
As much as it is vital to present to explainer videos that present a problem-solving solution to your audience, you still need to ensure that you tell a story. A good story is one that touches a soft spot in your audience and even alters with their emotions to either make them happy or even laugh. By doing this, you will be engaging them, and they will remember your brand after that.